Boss-orange-1-2018-finland-catalog-medium-en

Boss Orange Finland 1/2018

CONTENT PICTOGRAMS 2 COPENHAGEN HONG KONG HONG KONG 3 5 Bilbao 9 Dublin NEW 15 OSLO 11 STOCKHOLM STOCKHOLM NEW BILBAO DUBLIN CHICAGO CHICAGO NEW AMSTERDAM AMSTERDAM COPENHAGEN Oslo 3-hands 17 INDEX 18 13 7 BOSS Orange 1

PICTOGRAMS WATER RESISTANCE DATE FUNCTION OPPORTUNITY 2-HAND MOVEMENT MINERAL CRYSTAL NEW 3-HAND MOVEMENT SWAROVSKI CRYSTALS MULTI-EYE MOVEMENT LUMINOVA CHRONOGRAPH MOVEMENT SWISS MADE QUARTZ MOVEMENT MUST HAVE AUTOMATIC MOVEMENT RECOMMENDED BOSS Orange 2

HONG KONG HONG KONG SALES ARGUMENTS ■ Large open date ■ Organic bezel MOVEMENT 3-hand Quartz with date Type CASE Finish / Plating Brushed Size 48 mm Thickness 13.0 mm Stones / Ct. Weight None ATM 5 ATM DIAL Finish Two-layered Type of indexes Markers CASE STAINLESS STEEL (316L) SKU 1550002 STRAP FABRIC STRAP EUR 149.0 € CLOSURE BOSS ORANGE BUCKLE EAN 7613272230872 DIAL UPC 885997216609 BLUE BOSS Orange 4

AMSTERDAM AMSTERDAM SALES ARGUMENTS ■ ■ ■ The standing out ‘8’ on the dial gives this watch a unique appeal- markers disposition remind us of the rims of Dutch bicycles. Stylish leather bracelet with sowed-in fabric makes this watch stand-out from other ‘classic’ strap timepieces as Amsterdam centre coordinates are imbedded. Casual yet elegant look & feel with strong BOSS Orange color codes for playful / unexpected spirits- made for those who dare to wonder and explore MOVEMENT Type Multieye (Day / Date) CASE Finish / Plating Brushed & Polished Size 49 mm Thickness 11.0 mm ATM 5 ATM DIAL Type of indexes Arabic numerals w. markers BOSS Orange 5

AMSTERDAM AMSTERDAM 1550020 / 7613272234443 CASE STAINLESS STEEL (316L) 1550023 / 7613272234474 CASE STAINLESS STEEL (316L) STRAP LEATHER STRAP STRAP SS BRACELET (316 L) CLOSURE BOSS ORANGE CLOSURE BOSS ORANGE BUCKLE BUCKLE DIAL BLACK DIAL BLUE SKU 1550020 SKU 1550023 EUR 199.0 € EUR 229.0 € EAN 7613272234443 EAN 7613272234474 UPC 885997220170 UPC 885997220200 BOSS Orange 6

BILBAO BILBAO SALES ARGUMENTS ■ ■ ■ MOVEMENT Very low price point allowing consumer to enter the BOSS Orange universe Type The case is mounted on a thin strap making this watch look more modern while remaining discreet CASE The heavily brushed dial combined with large “12” Arabic numeral offers a unique look & feel to the watch 3-hand Quartz Finish / Plating Brushed Size 40 mm Thickness 10.0 mm ATM 3 ATM DIAL Finish Heavy Brushed Type of indexes Arabic numerals w. markers BOSS Orange 7

BILBAO BILBAO 1550035 STAINLESS STEEL /CASE (316L) 7613272239868 STRAP SMOOTH LEATHER 1550037 SS CASE WITH GREY /CASE IP (316L) 7613272239882 STRAP STRAP CLOSURE BOSS ORANGE SMOOTH LEATHER 1550038 SS CASE WITH BLACK /CASE IP (316 L) 7613272239899 STRAP STRAP CLOSURE BUCKLE BOSS ORANGE SMOOTH LEATHER STRAP CLOSURE BUCKLE BOSS ORANGE BUCKLE DIAL SILVER DIAL GREY DIAL BLACK SKU 1550035 SKU 1550037 SKU 1550038 EUR 119.0 € EUR 139.0 € EUR 139.0 € EAN 7613272239868 EAN 7613272239882 EAN 7613272239899 UPC 885997225595 UPC 885997225618 UPC 885997225625 BOSS Orange 8

COPENHAGEN COPENHAGEN SALES ARGUMENTS ■ ■ ■ Understated simplicity adding a modern and slick look & feel to the watch MOVEMENT Type Vertically brushed dial giving out a dynamic and sporty touch Classic BOSS Orange disruption through the use of a printed 10 o’clock marker on the dial 3-hand Quartz, Multieye (Day / Date / 24-hour counters) CASE Finish / Plating Brushed, Brushed & Polished Size 40 mm, 42 mm Thickness 9.0 mm ATM 5 ATM DIAL Finish Vertical brush, Sunray brush Type of indexes Markers BOSS Orange 9

COPENHAGEN COPENHAGEN 1550065 / 7613272262743 CASE STAINLESS STEEL (316L) STRAP 1550066 / 7613272262750 SMOOTH LEATHER CASE (316L) STRAP STRAP CLOSURE SMOOTH LEATHER 1550054 / 7613272247047 CASE BOSS ORANGE CLOSURE BOSS ORANGE SS CASE WITH BLACK IP (316 L) STRAP STRAP BUCKLE 1550055 / 7613272247054 STAINLESS STEEL SMOOTH LEATHER STRAP CLOSURE BUCKLE BOSS ORANGE BUCKLE DIAL BLACK DIAL GREY DIAL GREY SKU 1550065 SKU 1550066 SKU 1550054 EUR 199.0 € EUR 199.0 € EUR 139.0 € EAN 7613272262743 EAN 7613272262750 EAN 7613272247047 UPC 885997248471 UPC 885997248488 UPC 885997232777 CASE SS CASE WITH BLACK CASE STAINLESS STEEL IP (316 L) STRAP SMOOTH LEATHER 1550057 / 7613272247078 (316L) STRAP STRAP CLOSURE BOSS ORANGE SMOOTH LEATHER STRAP CLOSURE BUCKLE BOSS ORANGE BUCKLE DIAL GREY DIAL BLUE SKU 1550055 SKU 1550057 EUR 139.0 € EUR 119.0 € EAN 7613272247054 EAN 7613272247078 UPC 885997232784 UPC 885997232807 BOSS Orange 10

CHICAGO CHICAGO SALES ARGUMENTS ■ ■ ■ MOVEMENT Inspired from aviation world, triangle (at 12) and stick (at 3, 6, 9) details are underlining this look Type Specific hands and stick indexes mixed with numbers give touches for a perfect "every day" watch CASE The bombé smooth leather strap is adding the final touch on this specific Air Racer watch 3-hand Quartz Finish / Plating Brushed & Polished Size 44 mm Thickness 9.0 mm Stones / Ct. Weight None ATM 5 ATM DIAL Finish Sunray brush Type of indexes Markers with Arabic numerals details BOSS Orange 11

CHICAGO CHICAGO 1550060 / 7613272262699 CASE STAINLESS STEEL (316L) 1550062 / 7613272262712 CASE IP (316 L) STRAP LEATHER STRAP STRAP LEATHER STRAP CLOSURE BOSS ORANGE CLOSURE BOSS ORANGE BUCKLE BUCKLE DIAL BLUE DIAL BLACK SKU 1550060 SKU 1550062 EUR 149.0 € EUR 169.0 € EAN 7613272262699 EAN 7613272262712 UPC 885997248426 UPC 885997248440 CASE STAINLESS STEEL 1/2018 1550063 / 7613272262729 1/2018 CASE STAINLESS STEEL (316L) 1550064 / 7613272262736 (316L) STRAP SS BRACELET (316 L) STRAP SS BRACELET (316 L) CLOSURE BOSS ORANGE CLOSURE BOSS ORANGE BUCKLE 1/2018 SS CASE WITH BLACK BUCKLE DIAL BLUE DIAL GREY SKU 1550063 SKU 1550064 EUR 169.0 € EUR 169.0 € EAN 7613272262729 EAN 7613272262736 UPC 885997248457 UPC 885997248464 2/2018 BOSS Orange 12

STOCKHOLM STOCKHOLM SALES ARGUMENTS ■ ■ ■ MOVEMENT New refined dial with 2 different levels and thicker applied indexes Type New stick hands embellishes the look of the watch with matching indexes and bezel CASE Stylish, mainstream, Stockholm family is the perfect “Classic Watch” for a young spirit. 3-hand Quartz Finish / Plating Brushed & Polished Size 44 mm Thickness 8.5 mm Stones / Ct. Weight None ATM 5 ATM DIAL Finish Heavy Brushed Type of indexes Markers BOSS Orange 13

STOCKHOLM STOCKHOLM 1550075 / 7613272271448 CASE STAINLESS STEEL (316L) 1550076 / 7613272271455 CASE (316L) STRAP SS BRACELET (316 L) STRAP SS BRACELET (316 L) CLOSURE BOSS ORANGE CLOSURE BOSS ORANGE BUCKLE 4/2018 STAINLESS STEEL BUCKLE DIAL BLACK DIAL BLUE SKU 1550075 SKU 1550076 EUR 199.0 € EUR 199.0 € EAN 7613272271448 EAN 7613272271455 UPC 885997257183 UPC 885997257190 4/2018 BOSS Orange 14

DUBLIN DUBLIN SALES ARGUMENTS ■ ■ MOVEMENT Good flexibility in terms of case finish with available IPs Type Very low price point allowing consumer to enter the BOSS Orange universe CASE 3-hand Quartz Finish / Plating Brushed & Polished Size 44 mm Thickness 11.0 mm Stones / Ct. Weight None ATM 5 ATM DIAL Finish Sunray brush Type of indexes Markers with Arabic numerals details BOSS Orange 15

DUBLIN DUBLIN 1550069 / 7613272271387 CASE STAINLESS STEEL (316L) 1550070 / 7613272271394 CASE (316L) STRAP SS BRACELET (316 L) STRAP SS BRACELET (316 L) CLOSURE BOSS ORANGE CLOSURE BOSS ORANGE BUCKLE 4/2018 STAINLESS STEEL BUCKLE DIAL BLACK DIAL BLUE SKU 1550069 SKU 1550070 EUR 169.0 € EUR 169.0 € EAN 7613272271387 EAN 7613272271394 UPC 885997257121 UPC 885997257138 4/2018 BOSS Orange 16

OSLO OSLO 3-HANDS SALES ARGUMENTS MOVEMENT Embossed pattern on the nubuck leather strap finalized this casual look. Type ■ Clean design for a lighthearted look. CASE ■ Competitive entry price family. ■ Answering the casual segment needs of BOSS Orange. ■ 3-hand Quartz Finish / Plating Brushed Size 44 mm Thickness 12.0 mm Stones / Ct. Weight None ATM 5 ATM DIAL Type of indexes Arabic numerals w. markers CASE STAINLESS STEEL (316L) SKU 1513417 STRAP LEATHER STRAP EUR 149.0 € CLOSURE BOSS ORANGE BUCKLE EAN 885997204019 DIAL UPC 7613272218283 BLACK BOSS Orange 17

INDEX HONG KONG 1550002 COPENHAGEN Blue 4 Black Blue 6 6 AMSTERDAM 1550020 1550023 Black Grey Grey Grey Blue 10 10 10 10 10 1550075 1550076 Blue Black Blue Grey 12 12 12 12 OSLO 3-HANDS CHICAGO BILBAO 1550035 1550037 1550038 1550065 1550066 1550054 1550055 1550057 STOCKHOLM Silver Grey Black 8 8 8 1550060 1550062 1550063 1550064 Black Blue 14 14 Black Blue 16 16 DUBLIN 1550069 1550070 1513417 Black 17 BOSS Orange 18